UP NYC x Adidas – 'Back to School' Giveback

On 8/19, UP NYC held our first 'Back to School' Giveback in collaboration with Adidas exclusively at our 3rd Ave location. We hosted an open panel discussion around the topic of Mental Health & Wellness, led by Liz Beecroft (@lizbcroft). Complimentary refreshments, book bags filled with supplies, free haircuts, and free custom airbrush designs were offered to our community.

Photography

Lucien Garcia

PR Day – Nike Air Force 1

On 06/04/2022, for the release of the Nike AF1 'Puerto Rico' and 'Boricua', UP NYC hosted an event in celebration of the 2022 PR Day parade. We also wanted to tell the story of this year's tribut...

UP NYC x Adidas x Bad Bunny Release

On 08/26, UP NYC collaborated with Adidas for a special release of the Bad Bunny Forum, exclusively at our Bronx 3rd Ave location. Notable moments of this release included ice cream treats for al...

UP NYC x Adidas – 'Back to School' Giveback

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