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UP NYC x Adidas x Bad Bunny Release


On 08/26, UP NYC collaborated with Adidas for a special release of the Bad Bunny Forum, exclusively at our Bronx 3rd Ave location. Notable moments of this release included ice cream treats for all customers, along with hooking up a 79' Caprice in exclusive wrapping and posting up in front of our stores for viewing- resulting in a successful release.

Photography
Lucien Garcia & Chris Alvarez

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UP NYC x Adidas – 'Back to School' Giveback

UP NYC x Adidas – 'Back to School' Giveback

  On 8/19, UP NYC held our first 'Back to School' Giveback in collaboration with Adidas exclusively at our 3rd Ave location. We hosted an open panel discussion around the topic of Mental Health &...

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Air Jordan 1 Retro High OG – 'Heirloom'

Air Jordan 1 Retro High OG – 'Heirloom'

For the release of the Air Jordan 1 Retro High OG 'Heirloom', UP NYC honored the next generation of our community is here. We wanted to take everyone on a journey with a few “heirs” from the UP ...

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