Privacy Policy

This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, shop in-store, or interact with us in any other way.

1. Information We Collect

We collect the following types of information:

a. Personal Information

When you make a purchase, create an account, or contact us, we may collect personal details such as:

Name
Email address
Phone number
Shipping and billing address
Payment details (processed securely by third-party payment processors)

b. Non-Personal Information

We automatically collect certain data when you interact with our website, including:

IP address
Browser type
Device information
Shopping behavior and preferences
Cookies and tracking technologies

2. How We Use Your Information

We use your information to:

Process transactions and fulfill orders
Provide customer support
Improve our products, services, and website experience
Send promotional offers, updates, and newsletters (you can opt out anytime)
Prevent fraudulent activity and enhance security
Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal information. However, we may share your data with:

Service Providers (e.g., payment processors, shipping partners, email marketing services)
Legal Authorities (if required by law, to protect our rights, or prevent fraud)
Business Transfers (in case of a merger, sale, or acquisition of UP NYC)

4. Data Security

We take appropriate security measures to protect your information. However, no method of transmission over the internet is 100% secure. Please protect your login credentials and notify us immediately if you suspect unauthorized access.

5. Your Rights & Choices

You have the right to:

Access, update, or delete your personal data
Opt out of marketing emails
Manage cookie preferences in your browser
Request data portability (where applicable)

To exercise your rights, contact us here.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can control cookie settings through your browser. Disabling cookies may affect certain website functionalities.

7. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their policies before sharing your information.

8. Children’s Privacy

UP NYC does not knowingly collect personal information from individuals under 13. If we discover such data, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted with a revised "Last Updated" date. Your continued use of our services after updates constitutes acceptance of the revised policy.

10. Mobile Service

The UP NYC mobile message service (the "Service") is operated by UP NYC (“UP NYC”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to UP NYC’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of UP NYC through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with UP NYC. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18559204896 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other UP NYC mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18559204896 or contact us here.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

10. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us through our contact form here.

Last updated: 03/11/2025.