PR DAY – NIKE AIR FORCE 1

On 06/04/2022, for the release of the Nike AF1 'Puerto Rico' and 'Boricua', UP NYC hosted an event in celebration of the 2022 PR Day parade. We also wanted to tell the story of this year's tribute to PR across two uniquely inspired Air Force 1's. Authenticity plays a major role in how we choose to tell stories through the community, and honoring the voices from our local neighborhood directly highlights what it means to represent the roots of Puerto Rican culture from the streets of NYC and beyond.