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PR Day – Nike Air Force 1

On 06/04/2022, for the release of the Nike AF1 'Puerto Rico' and 'Boricua', UP NYC hosted an event in celebration of the 2022 PR Day parade. We also wanted to tell the story of this year's tribute to PR across two uniquely inspired Air Force 1's. Authenticity plays a major role in how we choose to tell stories through the community, and honoring the voices from our local neighborhood directly highlights what it means to represent the roots of Puerto Rican culture from the streets of NYC and beyond.


Talent
@nanitanana__
@obloxkz

Event Catering
Complimentary beverages/treats from Ice Coquito lattes by @787coffee and piraguas

Photography
Lucien Garcia

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Air Max Day – 35th Anniversary 2022

Air Max Day – 35th Anniversary 2022

For the 35th Anniversary of Nike Air Max Day, UP NYC honored every generation that has kept the shoe timeless and showcased collections amongst every individual involved in the 'Blueprint' spread...

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UP NYC x Adidas – 'Back to School' Giveback

UP NYC x Adidas – 'Back to School' Giveback

  On 8/19, UP NYC held our first 'Back to School' Giveback in collaboration with Adidas exclusively at our 3rd Ave location. We hosted an open panel discussion around the topic of Mental Health &...

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