AIR MAX DAY – 35TH ANNIVERSARY 2022



For the 35th Anniversary of Nike Air Max Day, UP NYC honored every generation that has kept the shoe timeless and showcased collections amongst every individual involved in the 'Blueprint' spread. We also partnered up with @other.1s for our Give Fresh initiative to donate shoes to those in need.




Talent

@emelypalm

@mikeyphelps

@ms_shaggin

@icollectkicks

@_mayor_



Photography/Video

Lucien Garcia