For the release of the Air Jordan 1 Retro High OG 'Heirloom', UP NYC honored the next generation of our community is here. We wanted to take everyone on a journey with a few “heirs” from the UP NYC Community.

Devan Ibiza, 23, DJ & producer. Creator of Devs basement. Bronx, NY.
Ethan Emilio Guzman, 13, Athlete & Model. Washington Heights/Dyckman, NY.
Jae Lee Cooper, 22, Non-traditional Black queer skater. They/She Pronouns. Brooklyn, NY.


Imani Austin

Lucien Garcia

Project Manager
Ruby Lassi