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Air Force 1 '07 PRM – 'Bronx Origins'


On 10/14, UP NYC honored the birth of Hip Hop within the Bronx. Hip Hop was birthed into the 21st century as a cultural phenomenon, formulated by DJ Afrika Bambaataa of the hip hop collective,  Zulu Nation. The August 11, 1973 rec room party at 1520 Sedgwick Avenue in the Bronx is undeniably one of most famous parties in Hip-Hop’s history. Thrown by a father of Hip-Hop, DJ Kool Herc, and his sister Cindy, it was here that Herc experimented with “the breaks” in records. In celebration of the 50th Anniversary we brought together some of the Bronx’s finest. Infamous Kid Capri, Crazy Legs, Bouba Savage, Rocky Bucano, and Swerv Stacks come together to commemorate Hip Hop as a whole.

Talent
@boubasavage
@kidcapri101
@crazylegsbx
@rockybucano of the @uhhmuseum
@swerv183

Photography
Lucien Garcia

Project Manager
Ruby Lassi

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Air Jordan 1 Retro High OG – 'Heirloom'

Air Jordan 1 Retro High OG – 'Heirloom'

For the release of the Air Jordan 1 Retro High OG 'Heirloom', UP NYC honored the next generation of our community is here. We wanted to take everyone on a journey with a few “heirs” from the UP ...

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UP NYC x Black History Month 2023

UP NYC x Black History Month 2023

For Black History Month 2023, we sat down and highlighted Black creatives serving their communities and following their path on what they enjoy doing.  Contributors Famous Nobodys – @famousnobody...

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