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Air Max Day 2023


To celebrate Air Max Day 2023, we teamed up with ExtraKetchup - a Designer, Educator & Artist born in Harlem. We discussed this years’ Air Max Release & what makes him a Maximalist.

We also celebrated Air Max Day 2023 with an in-store activation along with the release of the Air Max 1 '86 OG "Big Bubble".

Talent
@extraketchup

Photography & Video
Lucien Garcia & Chris Alvarez

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UP NYC x Black History Month 2023

UP NYC x Black History Month 2023

For Black History Month 2023, we sat down and highlighted Black creatives serving their communities and following their path on what they enjoy doing.  Contributors Famous Nobodys – @famousnobody...

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TS AIR FORCE 1

Nike x Terror Squad Air Force 1

THE STORY OF UPTOWN TO THE WORLD. FROM GRAFFITI ART TO BALLERS TO RAP GODS. THE TERROR SQUAD JOURNEY ASCENDED TO LEGENDARY STATUS.   View this post on Instagram ...

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